Each year ‘Action on Sugar’ organise a national Sugar Awareness Week to help raise awareness of the damaging effect of too much sugars in our diet.

Their yearly Sugar Awareness Week campaign - which will take place this year on 17th to 23rd November - raises awareness of the health risks associated with too much sugar in our diet, and advocates for better nutrition policies to improve our food environment.

Latest figures show 9 in 10 children and 4 in 5 adults are exceeding their recommended daily sugar limits, increasing the risk of lifelong health issues, such as obesity, type 2 diabetes and tooth decay.  Nutrition, health and marketing claims used by food companies, such as “high fibre,” “natural energy,” and “smart snacking” can create a misleading ‘health halo' effect. This can often encourage an overestimation of the health benefits, distracting from the potential unhealthy reality of some products, and making it even harder for people to make informed choices, contributing to an increased risk of these health conditions.  

Therefore, this Sugar Awareness Week our theme is “Cut Through the Sweet Talk: What You See Isn’t What You Eat”. We'll unpack the reality behind marketing and nutrition claims to ask the critical question, ‘are products really as healthy as they seem?’ 

Learn about sugar and how to reduce it in the diet.

Sugars: Learn More, Eat Less