If you’re looking for the best deal on your gas and electricity, broadband supplier or to find a bank account, price comparison sites are a great place to start your search. But there are a few points to remember before you decide to use one.

Golden rules to using comparison sites

Don’t use a single price comparison site

Individual price comparison sites don’t all give you the same results, so check out a few before you decide to switch lender, supplier or buy a product. This might take you a bit more time, but it’s worth doing as it could save you a lot of money.

Make sure the product fits your needs

Do some research before you make a final decision to make sure the product is right for you. The cheapest deal available might not necessarily be best for your specific needs. Should you go for a short- or long-term fixed price energy deal? Does this bank account have all the features you’re looking for?

First isn’t always best

Comparison sites don’t give ‘regulated advice’. That means they provide you with product information but not whether a policy has the type and level of cover suitable for your needs.

So, don’t assume the first result is the best. Especially because the first result in the list might be ‘sponsored’.

Comparison sites make their money from you

Comparison websites don’t sell products themselves; they show you details and prices from insurers and make their money in several ways:

• They get paid from advertising which appears on their site.
• From ‘click-throughs’ where the site earns commission when a customer clicks through to the insurer’s website and buys a product.
• Some sites earn money from sponsored listings, where companies pay to have their products appear at the top of the search results.

Energy (gas and electricity)

You can read more about why switching might not be the best idea at the moment in our guide What to do if you’re worried about your energy bills rising.

If you do decide to switch the whole process shouldn’t take more than six weeks and you won’t be cut off at any point. The only change you’ll notice is a new supplier sending you your bills (if you switch supplier) and lower rates.

Price comparison websites help you compare the different energy deals available and they’re a great way to see what’s available.

They don’t all work with the same suppliers, so use a few to make sure you don’t miss out on the perfect deal.

Broadband, landline phone and TV

You can make great savings by switching to a cheaper phone, TV or broadband deal.

It’s a good idea to start searching websites accredited by Ofcom. Despite their names, the following sites allow you to search for paid TV, landline phone as well as broadband deals:

• Broadband Search by postcode or phone number for relevant deals in your area. Splits prices into monthly and annual cost and displays a reliability score
• Broadbanddeals Search by postcode. Prices automatically shown in monthly costs, but can be filtered by year
• Broadbandcompared Search by postcode
• Broadbandchoice Search by postcode and it will show you the average monthly cost while you’re in contract. This number takes into account any cashback or freebies offered by the site and any setup fees 
• Money Supermarket This site compares a lot of different products as well as broadband and mobile deals and will show you an average cost per month

Mobile phone contracts

Making sure you’re on the right deal and not paying for calls, text and data you don’t use, or regularly going over your allowance, is a great way to cut costs.

As with broadband, there are a few comparison sites that Ofcom approves.

• Billmonitor will analyse your online bills or allow you to enter your regular or required limits manually. It will then find the most suitable offers on the market and direct you to the relevant retailer
• HandsetExpert select the handset you want and then enter your calls, text and data requirements. The website will then display the best offers available and you can go directly to the retailer’s website
• Mobile-phones allows you to search by phone and SIM-only deals
• CompareDial compares phone contracts that include a handset as well as SIM-only offers

How do I use a price comparison website?

Many price comparison websites will ask you for personal details before presenting you with a list of providers.

Be as accurate as you can with this information, as it will be used as the basis for the quotes you’ll be shown.

Some price comparison websites have contracts with select suppliers and receive a commission every time you switch or take out a product.

Beware of pre-selected tick boxes, pre-set filters and any questions which ask if you want to run a whole of market comparison.

Some websites use these techniques to try to guide you towards picking one of their partner suppliers, even if they aren’t necessarily the best choice for you.

Some products don’t provide a link through to the provider’s website. If this is the case, you’ll need to go directly to the supplier’s website.