This yearly celebration informs the public on the dangers of using tobacco, the business practices of tobacco companies, what WHO is doing to fight the tobacco epidemic, and what people around the world can do to claim their right to health and healthy living and to protect future generations.

The Member States of the World Health Organisation created World No Tobacco Day in 1987 to draw global attention to the tobacco epidemic and the preventable death and disease it causes. In 1987, the World Health Assembly passed Resolution WHA40.38, calling for 7 April 1988 to be a "a world no-smoking day." In 1988, Resolution WHA42.19 was passed, calling for the celebration of World No Tobacco Day, every year on 31 May.

The theme of World No Tobacco Day 2024 is "Protecting children from tobacco industry interference" to protect future generations and ensure that tobacco use continues to decline. This year, attention is directed towards the alarming trend of the tobacco industry's targeted marketing towards youth.

Through extensive social media and streaming platform campaigns, young people are increasingly exposed to the allure of tobacco products, posing a significant threat to their health and well-being. Country surveys consistently show that children aged 13–15 years in most countries are using tobacco and nicotine products. 

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