Christmas is often described as the season of giving. We might immediately think about presents under the tree and the joy this brings to those around us.

But did you know that giving – whether it’s time, money, or a kind gesture – can also improve your own mental health?

In this blog, we’re exploring why giving is important, the science behind its benefits, and some easy and inexpensive ways you can give this Christmas.

‘Giving to others’ is one of the 5 Ways to Wellbeing. These are evidence-based steps that we can all take to improve our mental health and wellbeing. 1

The festive period can be overwhelming, so it’s especially important to look after your wellbeing at this time of year.

But, giving doesn’t have to mean buying expensive Christmas gifts. Offering your time or simply showing kindness are just as rewarding. And it’s something we can do every day.

When we experience kindness from others, the brain releases dopamine and serotonin – natural chemicals that your body produces to make you feel good. This response also happens when we show kindness to others, so it’s a win-win!2

Even being aware of our generosity can have an impact. Studies have found a link between counting your acts of kindness over one week, to an increase in happiness and gratitude3.

Research has also demonstrated that performing acts of kindness can help you feel more connected to others4, which is another of the 5 Ways to Wellbeing.

Christmas can be a difficult and lonely time of year for many people, so sparking that social connection and strengthening your support networks can be hugely beneficial.

Giving doesn’t have to be expensive or complicated. Here are some ideas to show kindness over the festive period:

• Check in with someone

You could send a Christmas card to an old friend, visit an elderly neighbour or call a friend that might be struggling.

• Share your skills

Help a work colleague with a difficult task, bake some festive treats for your friends or lend a hand with some DIY.

• Try a random act of kindness

Even something as simple as saying hello to a passer-by while out on your dog walk could brighten their day!

• Volunteer in your community

Local food banks or community groups can really benefit from an extra helping hand over the Christmas period. Plus, it’s a great opportunity to meet new people and connect with those around you.

• Donate to a cause you care about

Giving any amount to charity, whether it’s a single donation or monthly contribution, will make a vital difference. Donating to Action Mental Health allows us to support even more people in Northern Ireland experiencing mental ill-health, all year round.

1 NHS (2022). ‘5 steps to mental wellbeing’. https://www.nhs.uk/mental-health/self-help/guides-tools-and-activities/five-steps-to-mental-wellbeing/

2 IE University (2024). ‘The science of compassion: How kindness benefits our health’.https://www.ie.edu/center-for-health-and-well-being/blog/the-science-of-compassion-how-kindness-benefits-our-health/

3 Otake, K. & Shimai, S. & Tanaka-Matsumi, J. & Otsui, K. & Fredrickson, B. (2006). ‘Happy People Become Happier through Kindness: A Counting Kindnesses Intervention.’ Journal of happiness studies. 7. 361-375. 10.1007/s10902-005-3650-z

4 Cregg, D. R. and Cheavens, J. S. (2022) ‘Healing through helping: an experimental investigation of kindness, social activities, and reappraisal as well-being interventions’, The Journal of Positive Psychology, 18(6), 924–941. https://doi.org/10.1080/17439760.2022.2154695